60+ hours of ICF-accredited coach training. Live online. Practical coaching experience. Professional feedback. Client-getting support.
Accredited by the International Coaching Federation — the global standard recognized in 140+ countries. Enrol directly. No sales call required.
No hidden modules. No upsells. Every component required for ICF Level 1 accreditation — and a system to start getting clients.
The full training hours required to meet ICF Level 1 standards — live, interactive, and recorded.
Real-time sessions led by master coaches. Not pre-recorded lectures — live, interactive training.
You coach real people every week in supervised practice sessions. Learning by doing.
Expert mentors observe your coaching and give you specific, actionable feedback every time.
Demonstrate your coaching competency through a structured final evaluation.
A complete coaching framework grounded in the ICF Core Competencies.
Peer coaching, practice partners, and a community of serious coaches-in-training.
A structured approach to begin attracting and enrolling your first coaching clients.
A required component of your Level 1 pathway. You do not need to pay the $495 when you enrol — only before your mentor coaching begins.
Why separate? Mentor coaching is personally delivered. Rather than requiring you to pay for everything upfront, you can begin your training now and pay the $495 later.
A certificate alone does not create confidence or mastery. Real coaching skill is built through a cycle that most programs skip entirely.
Master the ICF Core Competencies in live training sessions.
Coach real people in supervised practice labs every week.
Run real coaching conversations with peers and practice clients.
Receive specific, expert feedback on what's strong and what to refine.
Apply the feedback and return to coaching sharper than before.
Most programs teach you theory and hand you a certificate. We put you in the cycle from week one — you learn, practise, coach, receive feedback, and improve. That's how mastery is built.
Every module maps to the ICF Core Competencies. You don't just study coaching — you practise it, demonstrate it, and get evaluated on it.
The philosophy, ethics, and professional standards of the ICF framework.
Establishing powerful partnerships and clear contracts with every client.
Cultivating the grounded, attentive presence that distinguishes great coaches.
Hearing beyond words — listening for meaning, emotion, and what remains unsaid.
The art of inquiry that opens thinking and creates new awareness.
Helping clients see patterns, beliefs, and possibilities they couldn't see alone.
Your core live training runs 90 days. You receive six months of Academy access in total — providing breathing room to complete mentor coaching, practice, assessments, and integration.
2–3 live sessions per week · Each session approximately 2 hours · All recorded · Next intake begins Saturday, August 15th
Life happens. Your core training is designed for 90 days, but we don't want you rushing your development. You receive six months of Academy access in total — use the additional time to complete mentor coaching, coaching practice, assessments, catch up, or integrate your skills. Certification is awarded once you successfully complete all required components.
We Go Further.
Becoming a capable coach and building a professional coaching practice are different challenges. The 10:30 Client System™ helps you begin applying your skills professionally — while you're still in the program.
Begin real coaching conversations using the skills you're learning.
Document real results from real people. Build proof, not theory.
Create a natural pipeline of warm introductions from your practice clients.
No ads. No cold outreach. No funnels. Just real conversations with real people who want help — and a structured system to guide those conversations toward enrolment.
We don't guarantee income. We give you a proven system and the skills to use it.
Real people. Real transformations. Real coaching practices.
"My dream of making a real difference in people's lives while enjoying location and time freedom has come true. This program gave me everything I needed."

"I got my first two paying clients within the first week of applying the client attraction system. The coaching skills and confidence I gained were life-changing."

"I came in with zero coaching experience. Today I look back with deep gratitude. The program transformed my confidence and launched my executive practice."

"His mastery, care for his clients and love for the process set a deep connection with me. Through his gift, I realise that what I love to do, I can do."

"After 15 years in corporate HR, I was terrified to make the leap. The 10-30 System gave me my first real coaching clients before I even graduated. I now run a full coaching practice and have never looked back."

"I was a certified collector — three coaching certifications and zero clients. This program was the first one that actually showed me how to get paying clients. I made my investment back within 60 days."

"I went from charging nothing to charging $300 per session in three months. The Dream Quest Method gave me a structure that actually creates results for my clients — and they refer everyone they know."

"I almost didn't join because I thought I needed more experience first. Braja told me the best coaches start before they feel ready. He was right. My first client got a promotion within three sessions."

"I was a burned-out nurse looking for a way out. Today I coach healthcare professionals on burnout recovery and boundary-setting. My calendar is full and I work half the hours I used to."

"The ICF accreditation gave me instant credibility with corporate clients. I walked into a meeting with a Fortune 500 HR director and the credential opened the door immediately. Signed a 6-month contract that week."

"I booked my first $5,000 coaching package using the exact scripts from the Fast Start Pack. No funnels, no ads, no cold DMs. Just real conversations with real people who wanted help."

"I was 52 when I joined. I thought it was too late to start something new. Braja proved me wrong. I now have a thriving coaching practice serving women over 50 who want to reinvent themselves."

Results vary based on experience, participation, market, and follow-through.
Our training is led by coaches who have built real practices, coached real clients, and earned real credentials.

In his third year of coaching, Braja sat in his car after a session, wondering if he was actually helping anyone — or just taking their money. He had the certificate. He had the credentials. What he didn't have was confidence that he could create real, lasting change.
Over the next 20 years, he coached executives at Fortune 500 companies, helped single moms build six-figure practices from their kitchen tables, and impacted over 100,000 lives worldwide.
He built Academy for Coaches to give you what he wished someone had handed him on day one: not just a certificate, but the skill, the real-world experience, and the proof that you can actually do this.

Additional faculty and mentor coaches are introduced to students upon entering the Academy.
We built Academy for Coaches because too many certification programs hand you a certificate and leave you unprepared to actually coach.
We believe in live practice. In feedback that makes you better. In a community that holds you to a professional standard. And in a system that helps you turn your skills into a real coaching practice.
We're not here to sell you a certificate. We're here to develop you into a coach.
Whatever school you choose, make sure you know exactly what you're getting.
We're not making claims about other schools — we're simply inviting you to ask them the same questions.
Academy for Coaches delivers professional education through a highly efficient live-online group model. This allows us to provide substantial ICF-accredited training at a more accessible tuition — without reducing the core educational experience.
We don't maintain expensive campuses. We don't spend your tuition on marketing. We invest in what matters: live training, expert faculty, coaching practice, and real feedback.
This isn't cheap training. This is an intelligently priced professional program.
Your Level 1 training tuition is $1,500 pay in full or 6×$297. Mentor coaching is a separate $495 fee paid later — not at enrolment. No hidden costs.
Your Level 1 Training — Included in Tuition
Required Mentor Coaching — $495 Separately
Why is mentor coaching separate? It's personally delivered as a separate component of your Level 1 pathway. Rather than requiring you to pay for everything upfront, you can begin your training now and pay the $495 mentor coaching fee later — before your mentor coaching begins.
Level 1 Training Included:
Exclusive Pay-in-Full Bonuses:
The First 10 Clients Playbook
Step-by-step system to land your first 10 paying clients.
Done-For-You Coaching Toolkit
Templates, scripts, and frameworks ready to use.
Discovery Call Scripts & Frameworks
Convert every prospect into a paying client.
Level 1 Training Included:
The three pay-in-full bonuses (First 10 Clients Playbook, Coaching Toolkit, Discovery Call Scripts) are exclusive to the pay-in-full option. The core training is identical.
You pay $1,500 today. The $495 mentor coaching fee is paid later, before your mentor coaching begins.
Mentor coaching is paid separately before your mentor coaching begins. You do not need to pay the $495 mentor coaching fee today.
No uncertainty. Here's exactly what to expect.
Choose your payment option and complete enrolment directly on this page.
Receive access to your training area, schedule, and community.
Start the structured 90-day Level 1 journey with your cohort.
Train live, coach real people, and receive expert feedback weekly.
Finish training, practice, mentor coaching, and assessment to earn your certification.
Turn what you love into a high-impact, high-income coaching practice. Experience our teaching style, meet the community, and decide if we're the right fit — before you invest.
Reserve Your Free SeatStraight answers. No sales speak.
Still have questions? We're here to help.
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